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Ending Retail’s Race to the Bottom

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Retail stores need to sync up brick and mortar sales with customer data.

There’s no debate about the power of online shopping. During the 2013 holiday season, comScore reported that there was a 10 percent gain in eCommerce spending from desktop devices, reaching a total of $46.5 billion. Meanwhile, foot traffic to retail stores continued to fall dramatically. During the 2013 holidays, stores only saw about half the […]

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